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Startup Event Coverage at CES 2026
P&C Solution at the CES (Consumer Electronics Show), Las Vegas
Project Overview
JK Bridge Globalcollaborated with P&C Solution, a South Korean startup specialized in augmented reality glasses, on a pilot project aimed at supporting the company’s exposure during CES 2026 in Las Vegas. CES represents one of the most important global stages for technology innovation, attracting investors, partners, media, and industry leaders from around the world.
The collaboration focused on increasing digital visibility around P&C Solution’s participation at the event, combining executive interviews and high-quality audiovisual content designed to communicate the company’s positioning, technology, and growth ambitions.
Challenge
For startups exhibiting at CES, particularly those coming from overseas, visibility does not automatically translate into meaningful exposure or long-term value. Many international startups face budget constraints that prevent them from bringing dedicated marketing teams to North America, while at the same time feeling hesitant to hire local service providers without established trust or prior relationships.
The challenge was to deliver professional, credible, and efficient event coverage that met North American standards, while remaining cost-effective and aligned with the realities faced by international startups.
Strategy
JK Bridge Global approached the project by positioning itself as a local, on-site partner that combines event familiarity with editorial and production expertise. The strategy emphasized credibility, clarity of message, and executive-level storytelling, ensuring that the content would resonate with a professional audience beyond the event itself.
By focusing on a founder-level interview and curated digital content for platforms such as LinkedIn, the collaboration aimed to extend the impact of CES well beyond the duration of the trade show.
Execution
During CES 2026 in Las Vegas, My Social Spark conducted an on-site interview with P&C Solution’s CEO, Chiwon Choi. The conversation covered the company’s vision, technological differentiators, and perspectives on market expansion, providing a structured and authentic narrative directly from leadership.
The project included interview planning, filming, editing, and content preparation tailored for digital distribution, with an emphasis on audiovisual quality, narrative coherence, and professionalism.
Outcomes and Ongoing Impact
The pilot project demonstrated My Social Spark’s ability to operate effectively within the fast-paced environment of CES while delivering content that supports brand positioning and executive visibility. It reinforced P&C Solution’s presence during the event and created reusable digital assets that continue to support the company’s outreach efforts after CES.
For My Social Spark, the project validated a service model that combines proximity, cost efficiency, and high production standards for international startups exhibiting in North America.
Why This Case Matters
This case highlights JK Bridge Global’s direct experience covering CES and working alongside an international startup within the event environment. It demonstrates our understanding of the constraints faced by overseas companies and our ability to provide a trusted, high-quality alternative to bringing internal teams or engaging unfamiliar service providers.
The project directly supports JK Bridge Global’s offering for CES 2027, positioning the company as a reliable partner for startups seeking professional event coverage that balances credibility, quality, and cost-effectiveness in the North American market.
