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CES 2027
Coverage Program
My Social Spark partners with a limited number of international tech companies each year to deliver high-quality, on-site coverage at CES 2027 in Las Vegas.
This is a curated program designed for companies approaching CES as a strategic step toward expansion into North and South America—not as a standalone exposure opportunity.
Only eight companies will be selected for this engagement.
Selective CES 2027 Coverage for International Tech Companies Expanding to the Americas
Selection Process
Selective CES 2027 Coverage for International Tech Companies Expanding to the Americas
My Social Spark partners with a limited number of international tech companies each year to deliver high-quality, on-site coverage at CES 2027 in Las Vegas.
This is a curated program designed for companies approaching CES as a strategic step toward expansion into North and South America—not as a standalone exposure opportunity.
Only eight companies will be selected for this engagement.
5 of 8 spots remaining
Alignment & Expectations
What This Engagement Is — and What It Is Not
This program is designed with a specific type of company and intent in mind. Clarity at this stage ensures a more meaningful collaboration for both sides.
What This Is
A curated CES 2027 coverage and strategic support program for international tech companies
A structured approach to using CES as a platform for market entry, positioning, and relationship-building in North and South America
An engagement built around long-term collaboration, extending beyond the event itself
What This Is Not
Not a mass media exposure program
Not a PR-only initiative focused on short-term visibility
Not a guarantee of introductions, partnerships, or commercial outcomes
What we do
What We Deliver at CES 2027
Our role at CES is to position your company with clarity and intent—through structured coverage, thoughtful storytelling, and on-the-ground execution.
On-Site Presence — Las Vegas
Direct, in-person coordination and execution throughout CES 2027.
Video Interview
A professionally produced interview focused on your product, positioning, and international direction.
Editorial Feature
A structured feature published on the My Social Spark platform, designed to communicate your narrative to an international audience.
Social Media Coverage
Coordinated content across relevant channels, aligned with your positioning and target markets.
Strategic Narrative Development
Framing your company within a broader international context, with emphasis on relevance to North and South America.
My Social Spark will proactively identify, approach, and invite relevant industry participants aligned with your objectives.
Introductions are not guaranteed.
All connections depend on mutual interest and alignment.
Long-Term Relationship
Beyond CES — Partner Alumni
Companies selected for CES 2027 coverage become part of the My Social Spark Partner Alumni.
This is not a transactional engagement tied only to the event. It is the beginning of a longer-term relationship built around alignment, visibility, and opportunity awareness.
What Alumni Status Means
Ongoing Relationship
We remain in contact beyond CES, maintaining awareness of your direction and priorities.
Periodic Strategic Guidance
Where relevant, we provide perspective and input based on market context and positioning.
Opportunity Awareness
We stay attentive to connections and situations that may be relevant to your expansion.
Ecosystem Signaling
Your company remains part of a curated group associated with international growth and CES participation.
Alumni status reflects an ongoing relationship, not an open-ended service model.
Some forms of support are naturally part of this relationship. Others may require separate scope, planning, and investment.
We stay close to our CES partners beyond the event. While some forms of guidance and connection are part of this long-term relationship, certain services may require separate engagement due to their operational and financial complexity.
Selection Criteria
Who This Is Designed For
This program is intended for companies approaching CES with a clear business objective and readiness to engage beyond the event.
Ideal Applicant
International tech company with an established presence in its home market
Existing revenue and a functioning commercial model
A product with relevance to North America and/or South America
A view of CES as a platform for business development—not just exposure
Openness to building a longer-term strategic relationship
Positive Signals (Not Required)
Previous participation in CES
Early traction outside the home market
Initial partnerships or international interest
Application Review
Selection Process
Applications are reviewed through a structured, multi-step process designed to ensure alignment and mutual fit.
Applications are evaluated by a small international committee with experience across:
Korea and broader Asian markets
North America
Brazil and South America
What Alumni Status Means
Ongoing Relationship
We remain in contact beyond CES, maintaining awareness of your direction and priorities.
Periodic Strategic Guidance
Where relevant, we provide perspective and input based on market context and positioning.
Opportunity Awareness
We stay attentive to connections and situations that may be relevant to your expansion.
Ecosystem Signaling
Your company remains part of a curated group associated with international growth and CES participation.
Alumni status reflects an ongoing relationship, not an open-ended service model.
Some forms of support are naturally part of this relationship. Others may require separate scope, planning, and investment.
We stay close to our CES partners beyond the event. While some forms of guidance and connection are part of this long-term relationship, certain services may require separate engagement due to their operational and financial complexity.
Leadership & Stewardship
Thoughtfully Led and Strategically Supported
These community initiatives are led by experienced local organizers, with curation supported by The Pop Yard and strategic direction and visibility guided by My Social Spark.
Our role is to ensure cohesion, clarity, and professional execution — supporting experiences that are not only engaging, but also sustainable and respectful of the broader city context.
This approach reflects a commitment to stewardship, not spectacle.